Advertising is gambling on us

Advertising is like Vegas

Avi Bar-Zeev
10 min readJun 8, 2021

When I raise concerns about ad-driven business models, most people shrug. Some may even get defensive. Ads pay a lot of salaries. They pay for so much of the online world that we consider essential. So why kick the golden goose?

Hear me out. Ads themselves are mostly harmless. We might complain about some overly loud videos for medicines we don’t need, or when ad-laden webpages jump around like monkeys on cocaine. We…

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Avi Bar-Zeev

XR Pioneer (30+ years), started/helped projects at Microsoft (HoloLens), Apple, Amazon, Keyhole (Google Earth), Linden Lab (Second Life), Disney (VR), XR Guild