Coming Soon: You are the Ad

Avi Bar-Zeev
3 min readApr 10, 2023

Meta CTO Andrew Bosworth told us recently that using AI for advertising, generative AI that is, will be a top priority for this year. What’s the concern?

It’ll start with simple product placements. That can of Coke in your instagram photo will somehow become a Pepsi. A car you like may be inserted onto an empty spot on the street. It’s harmless, right?

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Avi Bar-Zeev

XR Pioneer (30+ years), started/helped projects at Microsoft (HoloLens), Apple, Amazon, Keyhole (Google Earth), Linden Lab (Second Life), Disney (VR), XR Guild