The Words, According to Avi

Avi Bar-Zeev
4 min readSep 24, 2021

I don’t get to name anything.

And that’s a shame. Because if I did, Spatial Computing would make a lot more sense, or at least be a lot more memorable.

[update 2024: see Apple Vision Pro. I hope Apple’s world-class marketing is enough to push Spatial Computing into permanently well-defined status.]

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Avi Bar-Zeev

XR Pioneer (30+ years), started/helped projects at Microsoft (HoloLens), Apple, Amazon, Keyhole (Google Earth), Linden Lab (Second Life), Disney (VR), XR Guild